ÚCHÈ by Amber a ground breaking niche fashion brand conceived in 2017 and realized in 2019; is a fashion brand redefining the industry norms.

Born in the United Arab Emirates, to Nigerian sisters Amby Orah (founder and Creative Director) and Joy Orah (CEO and Co-founder) ÚCHÈ by Amber is a brand that combines conceptual design with sustainable practices to create unique and eco-friendly fashion pieces.

The creative direction is driven by Ambys’ passion for innovation and versatility in fashion. Her conceptual approach ensures that each piece is a work of art that pushes boundaries, erasing the idea of perfection and challenging traditional fashion norms.